What this actually checks
Twenty-six weighted signals across five areas: whether buyers can find you at all, whether the page loads fast enough to keep them, whether you look local and reachable, whether search engines and AI assistants can read you, and whether visitors have any obvious way to turn into work. Load speed comes from Google's own PageSpeed Insights — real visitor data where Google has enough of it, a lab run on a simulated 4G phone where it doesn't. It reads your public homepage, your robots.txt, and your sitemap — nothing behind a login. It reads the HTML your server sends and does not run JavaScript, so anything a script draws in afterwards is outside what it can see; where that leaves a check unreadable, the report marks it unmeasured rather than guessing. It is not a substitute for a full audit of your Google Business Profile, reviews, or map pins, which is the part we do by hand.