Sales & Business Development Strategy
Built around how you actually win work.
Sales process, prospecting, networking strategy, and coaching — a repeatable system, not a stack of business cards.
Sales process, prospecting, networking strategy, and coaching — a repeatable system, not a stack of business cards.
Who you are targeting, what you lead with, and how a lead moves from first contact to signed — written down as a process instead of living in one person's head.
Target lists built from the work you want more of, with the approach and the follow-up sequence to go after it.
Which rooms are worth being in — associations, chambers, trade events, prequalification lists — and how to work them so a conversation becomes a meeting.
The questions to ask, the proof to bring, and what to say when the answer is that you came in more expensive.
A simple way to see what is in play, what has stalled, and what needs a call this week — sized for the team you have rather than a sales floor.
We work alongside whoever carries the number — often the owner, sometimes an estimator — so the process still runs after the engagement ends.
This fits when the work is winnable and nothing about winning it is repeatable. A few signals:
We go through recent wins and losses with whoever quoted them and find the pattern — the jobs you close, the ones you should stop bidding, and what decided it.
The segments worth chasing, what you lead with for each, and the proof that belongs in that particular conversation.
Stages, follow-up cadence, and the handful of documents the process needs — simple enough that a busy estimator will use it rather than work around it.
We run it alongside the people selling, against live opportunities, and adjust it until it fits how they work rather than how a template says it should.
Not in place of your team. We build the process and coach the people who carry it, and where it helps we run prospecting and business development alongside them while the system gets built. A hired closer who leaves takes the pipeline with them — the point of this is that it still works when we are not in the room.
It is a strong position and a fragile one, because referrals cannot be turned up on demand. The work is adding a channel you control without damaging the one already feeding you.
Generic training rarely does. This is built on your bids, your buyers, and the objections you hear week to week, and it is coached against live opportunities instead of delivered as a workshop and left behind.
Whoever quotes and whoever closes — often the owner, sometimes an estimator or a project manager. It does not take as a document handed to people who were not in the room.
Book a short video call and we'll walk through what a sales and business development strategy could look like for your team.
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