Sales training & coaching

Sales training for the people who actually sell your work.

In most trades and construction businesses the selling is done by the owner, an estimator or a project manager — not a sales team. We train and coach those people on how your jobs are actually won.

What's included

Workshops for your team

Half-day or full-day sessions for owners, estimators and project managers: how to open a conversation, ask the right questions and move a lead to a meeting.

One-on-one coaching

Working alongside whoever carries the number, on real opportunities in your pipeline rather than role-play scenarios.

Discovery and objection handling

The questions to ask on a site walk or a first call, the proof to bring, and what to say when you came in more expensive.

Networking that turns into meetings

Which associations, chambers and events are worth your time, and how to follow up so a handshake becomes a meeting.

Trade show and event conversations

What to say at the booth, how to qualify someone in two minutes, and how to follow up after the show.

A playbook your team keeps

The process, scripts and follow-up sequences written down, so the training still runs after we leave.

Who this is for

Training pays off when people are already having sales conversations and nobody has shown them how. A few signals:

Your estimators or project managers are expected to bring in work but were never taught how.

Every person on the team pitches the business a little differently.

Quotes go out and nobody follows up until the job is gone.

You win most of the work you get in front of, but you aren't in front of enough of it.

How a training engagement runs

Listen in

We sit in on calls, site walks and bid reviews to see how your team sells today, and where opportunities stall.

Build it around your work

Training material built from your services, your buyers and your real objections — not a generic sales course.

Train the team

Workshops for the group, then one-on-one coaching on live opportunities.

Hand over the playbook

Scripts, questions and follow-up sequences written down, with a check-in after a few weeks to see what's sticking.

Questions we get asked

Our people are tradespeople, not salespeople. Will this work for them?

That's who it's built for. Nobody is asked to become a different person — the training is about asking better questions and following up, which suits people who know the work.

Is this a one-day course?

It can start with a single workshop. Most of the value comes from the coaching that follows, on real opportunities, so we'll suggest the mix that fits your team on the call.

Do you train on trade shows and events too?

Yes. Event conversations are a big part of how this industry sells, and we prepare teams for shows like the Nisku Energy Show. See Trade show sales prep for the full version.